Kumho Strengthens European Market Position with Winter Driving Event

Kumho Tyre recently hosted an exciting driving event in Östersund, Sweden, showcasing their upcoming WinterCraft WP52+ tyre.

 

Modern Tyres attended the event with over 60 key European dealers for a hands-on experience to test the performance of the new winter tyres in real-world conditions.

 

The event featured specially prepared tracks on a frozen lake, allowing participants to experience the exceptional handling and braking capabilities on ice and snow. Attendees also had the chance to drive vehicles equipped with the WinterCraft ice WI32 and took part in drifting sessions with professional drivers Kevin and Timmy Hansen!

 

President & CEO, Il-taik Jung, emphasized Kumho’s commitment to strengthening brand value in Europe through innovative tyre tests and strategic marketing initiatives. With an impressive average annual growth of 33% over the past four years, Kumho are dedicated to meeting the needs of quality-conscious consumers.

 

Looking ahead to 2025, Kumho Tyre is determined to solidify its position as a premium brand in the global market.